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Before You Jump Online . . .

Make sure your business is ready

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Adding an Internet component to your business is not like addinganother salesperson or even opening a new location. Doing businesson the Internet poses significant challenges from a technicalstandpoint. Web site designers, programmers and Web servertechnicians command high salaries and may be hard to find. You mayhave to alter your product mix to make it more suitable for theInternet. You will find yourself competing with a whole new groupof rivals once you set up shop on the Internet.

Excerpted from Grow Your Business

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