Adding an Internet component to your business is not like adding another salesperson or even opening a new location. Doing business on the Internet poses significant challenges from a technical standpoint. Web site designers, programmers and Web server technicians command high salaries and may be hard to find. You may have to alter your product mix to make it more suitable for the Internet. You will find yourself competing with a whole new group of rivals once you set up shop on the Internet.
Excerpted from Grow Your Business