Bigger Burgers, Lower Expenses Help CKE Turn Profit
Santa Barbara, California-Sticking with the plan of making a bigger, better burger helped CKE-which operates Carl's Jr. and Hardee's along with La Salsa Mexican Grill-turn a profit this year. It's the company's first showing in the black since 1999.
Aside from its menu items, including the successful "Six Dollar Burger" in the summer of 2001, another major component of CKE's turnaround was its ability to reduce its expenses on general and administrative costs by 20 percent. To achieve this goal, the company decided to consolidate its operations by uprooting its longstanding Carl's Jr. headquarters in Anaheim and relocating it to Carpinteria. CKE's corporate office, previously in Santa Barbara, moved to the new oceanfront location last month. Staff in the finance, accounting and information technology departments remained in Orange County. -Santa Barbara News-Press
Entrepreneur Editors' Picks
-
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
-
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
-
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
-
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
-
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
-
3 Signs You're Letting Pride Get in the Way of Being Successful
-
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.
