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Best of Times


This story appears in the December 2003 issue of Entrepreneur. Subscribe »

What's the key to entrepreneurial success? I don't pretend to know the key, but I do know that one essential ingredient is timing. Bad timing can turn a great idea into a horrible failure. Conversely, good timing can transform a mediocre idea into a blockbuster.

The thing about timing is you can't control it. And entrepreneurs don't do well with the uncontrollable. But there are times in your life when you need to heed the lyrical words first brought to us by Doris Day, "que sera, sera," meaning "what will be, will be." I'm not advising you to give up and put your fate in the hands of, well, the Fates. Rather you need to work with what you've got.

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