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Spin City

How do you weather a PR crisis-and come out on top?

This story appears in the December 2003 issue of Entrepreneur. Subscribe »

When you're faced with a public relations crisis, it's important to be on top of your game. We posed three PR nightmares to public relations experts and asked what they'd do.

1.You discover your company's PR director has been publishing falsely optimistic information about the company's profits.

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