It Figures 12/03

The popularity of e-mail, complaining customers and more
This story appears in the 2003 issue of Entrepreneur. Subscribe »
If they had it to do all over again,
81%
of entrepreneurs would still become entrepreneurs.
SOURCE: Wells Fargo/Gallup Small Business Index

44%
of professionals use e-mail almost twice as much as the telephone.
SOURCE: KRC Research

59%
of complaining customers want an apology; only
5%
receive one.
SOURCE: Customer Care Alliance

93%
of 21-year-olds have a credit card;
58%
have four or more.
SOURCE: Nellie Mae