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It Figures 12/03

The popularity of e-mail, complaining customers and more

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This story appears in the December 2003 issue of Entrepreneur. Subscribe »
If they had it to do all over again,

81%

of entrepreneurs would still become entrepreneurs.

SOURCE: Wells Fargo/Gallup Small Business Index

44%

of professionals use e-mail almost twice as much as the telephone.

SOURCE: KRC Research

59%

of complaining customers want an apology; only

5%

receive one.

SOURCE: Customer Care Alliance

93%

of 21-year-olds have a credit card;

58%

have four or more.

SOURCE: Nellie Mae

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