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A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.

This story appears in the December 2003 issue of Entrepreneur. Subscribe »

Sure, e-commerce is hot here in the United States-but it's also gaining serious momentum overseas. Globally, the number of Internet users is growing, with the fastest growth occurring in the Asia-Pacific marketplace. In fact, in the next few years, just 21 percent of all Internet users will be from the United States, according to a December 2002 report from research firm IDC.

There's a strong international market, and e-tailers are noticing-especially since the number of Net buyers is also growing. There were 106.4 million online buyers worldwide in 2000, says the IDC study, and that number is expected to hit 464.1 million by 2006.

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