Tech Buzz 12/03
Improving your business's Web search status; a full office suite for next-to-nothing
Are Internet search engines ignoring you? Yours may be the best darn doughnut shop ever, but when someone checks Google for, say, "doughnut shops," are you even among the 84,400 results that pop up? What's the use of having a Web site if no one can find it?
That's why Dan Bricklin, co-inventor of the VisiCalc spreadsheet program, launched the SMBmeta initiative, a way for some of the unique attributes of small and midsize businesses to rise to the top of search results. His site, SMBmeta.org, describes the new SMBmeta form you can fill out with specifics about your company: its name, address, services, location, hours of operation, nearby transportation and what makes it special. Your webmaster can insert the form onto your home page, and, hopefully, as search engines and online directories pick up on the concept, you'll start to get noticed. Bricklin has posted a demo site (www.overall.com) where you can see the results of a search involving companies that have already inserted SMBmeta files in their Web pages.
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