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Fuel the Fire

Seven tips to keep your company's creativity sizzling

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This story appears in the December 2003 issue of Entrepreneur. Subscribe »

How are you doing at building a creative company? Creativity is much more than a few techniques that you pull out of a drawer every now and then. It's a way of relating to yourself, your staff and the business environment. It can provide the spark that keeps your company motivated and competitive.

Creativity requires good systems as well as good intentions. You're well on your way to becoming a creatively agile company if you do the following:

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