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What a Deal!

Attract customers with online coupons.

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This story appears in the December 2003 issue of Entrepreneur. Subscribe »

Online shoppers are looking for deals. In fact, 49 percent of those who bought products online used a coupon or a promotion code, according to DoubleClick Inc.'s Consumer E-mail Study, conducted in 2002. By creating an online coupon strategy, you can stimulate more online and offline purchases.

Start by delivering value. More than 70 percent of U.S. consumers believe coupons save them a lot of money, according to a recent survey by NCH Marketing Services. Because comparison shopping is more convenient online than offline, present exceptional deals in your online coupons to trigger higher redemption rates.

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