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No Regrets

Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004.

This story appears in the December 2003 issue of Entrepreneur. Subscribe »

With 2004 fast approaching, it's natural to look back over what was a tough marketing year. While some entrepreneurs saw their businesses soar, others failed to take definitive marketing action and are left to debate what they should have, could have or would have done if only . . .

Were your 2003 marketing results all you'd hoped? The new year offers a clean slate. The key is to step back and look at the big picture, then adopt programs that will have the most profound effect on your bottom line. Resolve to make these six smart marketing moves:

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