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Waking Up a Tired Idea

How you can revolutionize a stagnant product on a limited budget and still win over your target market

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This story appears in the December 2003 issue of Entrepreneur. Subscribe »

The Inventor: Ron L. Wilson II, 38, and Brian Le Gette, 38, co-founders of 180°s LLCin Baltimore

Product Description: The 180°s Ear Warmers aren't your typical earmuffs-they have been modified to fit around the back of the neck rather than over the head so users don't mess up their hair. They sell in 1,800 upscale retail stores worldwide, including L.L. Bean and REI, for an average price of $20 each.

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