To the Letter
How to really reach out with a newsletter
Question: Our company has built a large following for our subscription-based monthly newsletter. How can we use this forum to generate more sales?
Answer: I'm a fan of direct mail and e-mail newsletters, particularly ones rich in content. To maximize this communication, why not encourage readers to go to your Web site? There, you could offer to e-mail them a special free report. This lets you perform valuable market research as you learn which topics are most enticing to clients and prospects.
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