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Magic Touch

With a few tricks up their sleeves, two brothers take PC design to a whole new level.

This story appears in the December 2003 issue of Entrepreneur. Subscribe »

Four years ago, VoodooPC was making a modest profit, but it was a rather rudderless company, ambling on an avenue of anonymity. Suddenly, VoodooPC's revenue grew 40 percent per year; the computer industry garnished the company with awards; and now, when PC publications rate computers, VoodooPC is compared to giants like Dell and Gateway. Given the company's name and success, one wonders if the founders have been sticking needles into dolls resembling the interns in the Dell commercials.

Ravi Sood, CEO of VoodooPC, laughs. But instead of poking holes in that theory, he admits their boardroom is home to some voodoo dolls. And just as you start to worry that you haven't seen that "Dude, you're getting a Dell!" guy in some time, Ravi, 33, says the dolls, bongo drums and other items foster creativity during brainstorming sessions and are a nod to their company's namesake.

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