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Good as Gold

Wondering what the hottest franchising trends are for 2004? Wonder no more.

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This story appears in the January 2004 issue of Entrepreneur. Subscribe »

Much of the recent success in franchising can be traced to two demographic trends: Americans are getting older and feeling pressed for time. Not good news for Americans in general, but in franchising circles, that means booming business. Whether seeking care for seniors or children, help around the house or a quick meal, consumers will spend on any service that makes their complicated lives a little easier.

In fact, we're already seeing the effects in this year's Franchise 500®-certain categories recorded dramatic growth in spite of a weak economy. Here's a look at some of the hottest franchising trends for 2004 and beyond:

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