Keep in Touch
Be sure to reconnect with your key clients.
Q: Our company has grown in the past few years. In the beginning, it was easy to stay in touch with customers and their needs, but that's no longer the case. How can we reconnect with them?
A: Congratulations-managed growth is something most of us in business strive to obtain. To increase communication with clients, survey them on what they like about you and where they see room for improvement. Susan LaPlante-Dube of Precision Marketing Group LLC in Upton, Massachusetts, works with companies wanting to learn this information from customers so they can provide better service. By using an outside source to survey clients, you get information on what their needs really are and how better to address them. They're also more likely to tell someone external to the organization.
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