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Web awards give your site a huge boost.

This story appears in the January 2004 issue of Entrepreneur. Subscribe »

Would you spend less than $200 on a one-time marketing effort that'll generate business for years? If your Web site shines, enter a Web award competition. You might win low-cost publicity that pays a big return.

"Winning an award demonstrates your Internet investment is paying off," says William Rice, president of the Web Marketing Association. "It's an opportunity to promote your accomplishment to the media, clients, prospects and employees."

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