Resources 01/04
Clickalyzer
www.clickalyzer.com
Clickalyzer is a Web site tracking and monitoring system that
tracks ads, Web pages, sales letters and visitors. the site can
monitor visitors' navigation on a Web site and provide reports
about what's working and what isn't. Sign-up is free;
monthly service starts at $19.97.
The Occupational Safety &
Health Administration (OSHA)
www.osha.gov/SLTC/emergencypreparedness/index.html
OSHA recently added information to its Web site about workplace
emergency preparedness and the ways OSHA can help small businesses.
The site covers topics such as preparing for chemical and
biological attacks, personal protective equipment, bioterrorism,
training and education, and safety equipment, while offering tips
like what to put in an emergency kit.
SpamCheck
http://spamcheck.sitesell.com
If you have trouble getting your legitimate e-mail newsletters and
sales campaigns through spam filters, this free tool might be the
answer. Submit your e-mail to SpamCheck, and they'll reply with
a "spam score," plus recommendations on how to decrease
the odds of your e-mail being filtered.
Technorati
www.technorati.com
Technorati is a blog research tool that tracks nearly 1 million
blogs. Submit your search by keywords to find relevant resources
ranked by "authority" (blogs with the most inbound links)
and "freshness" (the most updated blogs). Technorati also
offers a tool called Watchlists. Starting at $5 per year,
Watchlists monitors the changes in Google rankings for the queries
submitted along with the number of links to your Web site or
blog.
Assist.com
www.assist.com/assist.htm
Rather than searching a database full of indexed Web sites, the
free Assist.com search engine indexes PDF files. So next time your
company is searching for a white paper, you'll be able to
locate the expertise you need.
PR Leads
www.prleads.com
What's the alternative to sending out press releases and hoping
you'll hear from journalists? PR Leads directs journalists to
its clients based on their clients' expertise. the firm gets
about 100 requests per day from journalists looking for expert
sources to quote in stories. A three-month trial is $195; a full
year costs $495.
Center for Exhibition Industry
Research (CEIR)
www.ceir.org
CEIR provides research and statistics about trade show exhibitions
and develops reports on topics such as picking the right shows to
attend and how shows compare in effectiveness to other forms of
marketing communications. Many reports are industry-specific and
cost a nominal fee; others can be downloaded for free.
PeopleProfileUSA
www.peopleprofileusa.com
PeopleProfileUSA searches consumer profiles culled from telephone
directories, voter registration data and other sources to provide a
projected profile, including the person's name, address,
telephone number, estimated income and even hobbies . . . at no
cost.
