Full access to Entrepreneur for $5
Subscribe

Wish List

What do people want most in a cell phone?

By
This story appears in the January 2004 issue of Entrepreneur. Subscribe »

We all use cell phones-they're a business productivity staple. But where are the entrepreneurial opportunities? A recent study by research firm Zelos Group offers insight into what America's 140 million cell phone users want most and what they don't care much about.

Winners are integrated digital cameras and push-to-talk services like Nextel's Direct Connect. A surprising loser is Bluetooth connectivity. Cell companies see a bright future for data transfers across ad hoc personal area networks, but consumers don't, says Seamus McAteer, Zelos Group senior analyst in San Francisco.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!