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Military Detail

Can your business tap in to the huge market of armed forces members and their families?

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This story appears in the January 2004 issue of Entrepreneur. Subscribe »

Rich Taylor gives members of the military a better deal than anyone else. Rich, 35, and his wife, Rachael, 33, give those in active service a 15 percent discount on top of any other promotional price their wedding video company, Taylormade Productions, in Encinitas, California, is offering.

"Sure, it's patriotic, but in terms of a business decision, it was obvious," explains Rich, who expects marketing to military bases in the nearby San Diego area to lead to incremental growth in his business. He gets the word out by using fliers and listings on Web sites such as www.military.com, and more important, by doing wedding events on military bases.

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