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The Extra Mile

Going above and beyond may be your winning business strategy.

This story appears in the January 2004 issue of Entrepreneur. Subscribe »

Todd Skinner is a world-class rock climber and renowned motivational speaker whose Beyond the Summit: Setting and Surpassing Extraordinary Business Goals (Portfolio, $24.95) contains beautifully written accounts of daring climbs. His explanations of how to apply 40 life-and-death lessons of mountaineering to the dollars-and-cents world of business are, however, sometimes confusing at first sight.

Take No. 26, for instance: "Always fall toward the summit." What could that mean? Skinner explains you should aim to push yourself into the unknown and see that, if you do fail, you learn enough to better your chances next time. Skinner's unusual ideas and unsurpassed wealth of high-altitude leadership experience make this an interesting and helpful read for entrepreneurs looking for offbeat inspirations.

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