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Bragging Rights

It's OK to toot your own horn every once in a while. Here's how to pull it off.

This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Your mom told you it was rude to brag about yourself-but if youreally want to market your business, you're going to have toforget those old rules and start talking up a storm about yourgreatness. PeggyKlaus, author of Brag! The Art of Tooting Your Own Horn WithoutBlowing It (Warner Books), shares some valuable tips:

Where does anentrepreneur start when it comes to bragging?

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