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A Perfect Landing

Having successfully navigated start-up negotiations, Jack and Diane get ready for franchise ownership.

This story appears in the February 2004 issue of Entrepreneur. Subscribe »

The jet seemed to float through thick soup as it made its descent. Jack and Diane* sat anxiously in their window seats while the fog obscured all sense of the terrain below. A five-hour flight was drawing to an end, and the long journey permitted Jack to draw a philosophical parallel to the 13-month effort he and his wife, Diane, have made in trying to open their first quick oil-change franchise: "I pondered everything that had transpired over the past year and wondered what else was to come. I remembered a line from an old Dan Fogelberg tune that went, 'The more that you see, the less that you know.' That pretty much sums up my feeling at the moment."

Jack explains: "While I have learned so much in this process, I realize there is much more to learn, much more to come. It's like climbing to the top of a ridge and then seeing two more ridges ahead."

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