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Smart Ideas 02/04

Pizza box advertising, tracking song trades and more

This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Think Outside the Box

What: A media company that puts ads in unconventional places like pizza

boxes, ice bags and coffee cups

Who: Eric Cohen and Joyce Shulman of Jump Media Ltd.

Where: Water Mill, New York

When: Started in 2000

Armed with fast-forward buttons and short attention spans, consumers are becoming harder and harder to reach with conventional advertising methods. Today, marketers have to find innovative ways to interest potential customers. Enter Jump Media Ltd.: Founded by husband-and-wife team Eric Cohen, 40, and Joyce Shulman, 38, the company specializes in placing ads in nontraditional venues.

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