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Chain Reaction

Want to make a real connection while networking? Build lasting relationships by offering solutions to others' needs.

This story appears in the February 2004 issue of Entrepreneur. Subscribe »

I had noticed this phenomenon in the past, but only recently hasit become crystal clear to me: Entrepreneurs, even the mostseasoned, have a difficult time selling themselves and theirsuccesses at networking events.

The trick to successful networking is to become the turtle, notthe hare. Instead of racing for one-time quick sales, slow down.Take your time to get to know people, their businesses and theirneeds. Your long-term success comes from building sincere allianceswith other entrepreneurs who will support your goals.

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