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It's All Coming Together

A hybrid cradle saves you wireless phone minutes.

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This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Land-line and wireless bundling offers have been tumbling out ofyour monthly phone statements for some time now. Another example ofphone convergence: Cingular Wireless has a $40 charging cradle thatconserves prime time cellular minutes by automatically transferringincoming wireless calls to the land-line phone of your choice.FastForward service (www.cingular.com/beyond_voice/fastforward) is beingrolled out in the service areas of Cingular parents BellSouth andSBC Communications.

Currently compatible with select Nokia, Motorola, Siemens andSony Ericsson phones, the FastForward cradle plugs in to anelectrical outlet; then you designate a forwarding phone number.You must also subscribe to Cingular's $3-per-month callforwarding service and be willing to have all your wireless andland-line calls itemized on a single bill.

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