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Marketing Buzz 02/04

High-speed networking and high-energy branding

This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Need for Speed

Carol Blood, executive director of the La Vista Area Chamber of Commerce in Nebraska, was tired of seeing the same cliques at her group's meetings. "I needed to find a way to serve our members better," explains Blood. So she decided to speed things up.

Speed networking can maximize the meeting power at your next business get-together. Here's how it works: A whistle blows, and two rows of participants have three minutes to introduce themselves and convey key details about their businesses. They exchange business cards and, when the whistle blows again, they move to meet the next person in line.

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