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Can't Beat These Receipts

Use register read-outs as a promotional tool

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This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Customers of Mary-Ellen's Flowers and Gifts (www.mary-ellens.com) get more than just a transaction record when they make a purchase. Instead, the Mooresville, North Carolina, florist and gift shop uses its register receipts to relay information about special discounts and promotions, cut flower specials and Web site information.

Done right, receipts can be an effective way to capture your customer's attention, says Jon Schallert, president of The Schallert Group Inc., a retail management and marketing firm in Sorrento, Florida. Schallert shares some dos and don'ts:

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