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Speak Up!

The ins and outs of hiring a spokesperson

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This story appears in the February 2004 issue of Entrepreneur. Subscribe »

Q: We want to be more visible in our marketing efforts and are considering hiring a spokesperson. Where do we start?

A: There are pros and cons to hiring a spokesperson for your business. Is there any reason why you, as the owner, couldn't be the company spokesperson? Of course, if you're looking to hire a widely known representative who already has a connection with your target market, it may be wise to pursue an outside expert.

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