McDonald's Reverses Year Ago Loss

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Chicago-McDonald's Corp. posted a fourth-quarter profit last Monday, compared with its first-ever loss a year earlier, but earnings were held back by costs associated with scaling back its non-hamburger brands.

U.S. sales were boosted by the renewed focus on existing hamburger restaurants, as McDonald's took charges for selling off its Donatos Pizza Chain and closing some Boston Market chicken restaurants.

McDonald's, the world's largest restaurant company, said it earned $125.7 million, or 10 cents a share, in the quarter, compared with a net loss of $343.8 million, or 27 cents a share, a year earlier. McDonald's performance in this quarter was helped by the launch late in the year of a global advertising campaign, "I'm Lovin' It," and the introduction of new products such as all-white-meat Chicken McNuggets and McGriddles breakfast sandwiches. -Reuters

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur