McDonald's Reverses Year Ago Loss

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Chicago-McDonald's Corp. posted a fourth-quarter profit last Monday, compared with its first-ever loss a year earlier, but earnings were held back by costs associated with scaling back its non-hamburger brands.

U.S. sales were boosted by the renewed focus on existing hamburger restaurants, as McDonald's took charges for selling off its Donatos Pizza Chain and closing some Boston Market chicken restaurants.

McDonald's, the world's largest restaurant company, said it earned $125.7 million, or 10 cents a share, in the quarter, compared with a net loss of $343.8 million, or 27 cents a share, a year earlier. McDonald's performance in this quarter was helped by the launch late in the year of a global advertising campaign, "I'm Lovin' It," and the introduction of new products such as all-white-meat Chicken McNuggets and McGriddles breakfast sandwiches. -Reuters

More from Entrepreneur

We created the Start Your Own Business (SYOB) course to help you get started on your entrepreneurial journey. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur