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The Bird Necessities

These entrepreneurs have made it big with an oddly brilliant idea.

This story appears in the February 2004 issue of Start Up.

What: Bird diapers, leashes and costumes

Who: Mark and Lorraine Moore of Avian Fashions

Where: Stafford, Virginia

When: Started in 1997

They are colorful and practical-even essential-for bird owners around the world. Dubbed FlightSuits, these specially engineered diapers are soft and reusable, and come equipped with a "poop pouch," sparing bird lovers the perpetual task of cleaning up after their feathered friends. In return, pet birds are granted more freedom from the "gravity" of their cages, says Mark Moore.

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