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School Rules

Teaching a class can be a great way to get your business name out there for less-if you've got the right approach.

This story appears in the February 2004 issue of Start Up.

Q: I was scheduled to teach an adulteducation class related to my homebased business. I thought itwould be a good way to get visibility and possibly new customers,but no one showed up for the class. I don't want to wash outagain. Short of not giving any more classes, what should I do?

A: Many factors go into determiningif you'll get good attendance for an adult education program.Some you may have little control over, like the weather, otherevents being held at the same time, or the location of thesponsoring organization. But others you can influence, like thetopic you choose, the title and write-up used to promote theprogram, as well as the type and amount of publicity donebeforehand. Here are some steps you can take to make your nextoffering a success:

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