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Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.

This story appears in the February 2004 issue of Start Up.

Startup businesses need to maximize every opportunity for promoting themselves. Surprisingly, that doesn't necessarily mean pricey advertising campaigns and time-consuming promotional programs. Many startup business owners overlook simple, inexpensive opportunities to promote themselves, reinforce their brands and increase sales through vehicles they already have in place. These opportunities cost far less than most traditional marketing methods and have been very effective for many entrepreneurs. Here are 20 methods to get you going.

1. Invoices: Stuff your statements with special offers or information about new products and services. Graphic designer and marketing consultant Jo Schloeder, 41, sent coupons for a free hour of services from her Wall, New Jersey, firm, Creative Approach Inc. Since few people in her line of work use coupons, it got attention-and several new projects.

Cost: a few cents to print an information sheet.

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