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Leaps of Faith

It takes more than just research to build a business. You must listen to your gut, too.

This story appears in the February 2004 issue of Start Up.

As entrepreneurs, we are constantly seeking new ways to start or grow our businesses. We research the competition, analyze the marketplace, read special reports, and scour the Internet for new opportunities. Yet we often skip over one of the simplest methods of discovering new ways to achieve success: trusting our instincts and our gut feelings.

There is a widely accepted myth that thoroughly researching an is the only way to guarantee success. In reality, if we did only what we knew would work, there would be a lack of innovation and . To succeed, we need to combine both what we know and what we feel to produce a unique point of view-our distinct contribution to the world. This special perspective makes us entrepreneurs and enables us to create real business success.

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