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Maui Wowi Eyes Fitness-Center Stores

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Littleton, Colorado-Maui Wowi Fresh Hawaiian blendspartnered with Experimental Applied Science, or EAS, a producer ofnutrition supplements, with a strategy to open beverage kiosks andfixed units in fitness centers.

The first such partnership opened in January at the EnergyFitness Center in Paducah, Kentucky. "It's a greatniche," said Michael Haith, Maui Wowi's CEO. "We areprojecting opening between 100 and 150 units in fitness centersthis year."

Maui Wowi operates and franchises a chain of 325 units andgrossed $28 million in 2003, according to company sources.-Nation's Restaurant News

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