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Marketing Buzz 03/04

Getting A-list clients

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

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Julia Beck Bromberg can tick off the names of pregnant celebs on demand. Her company, Forty Weeks LLC (www.fortyweeks.com), in Potomac, Maryland, specializes in products for pregnant women and new mothers; so Bromberg, 36, routinely sends personalized notes and samples to famous moms-to-be. Her aromatherapy oils, lotions and other pampering items have earned the praise of celebrities like actors Kelly Preston and Calista Flockhart, and CNN anchor Soledad O'Brien. Even a small famous following can be leveraged into major publicity, says Bromberg.

According to Rachel Weingarten, president of GTK Marketing Group, a New York City PR and marketing firm that handles celebrities and TV shows, creating an A-list of clients requires you to:

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