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A Clothes Call

Tips for creating uniforms that work

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This story appears in the March 2004 issue of Entrepreneur. Subscribe »

The staff at Ditto Document Services Inc. delivers its printing jobs to law firms throughout Pittsburgh and western Pennsylvania. With about 50 to 60 round-trip visits to client firms each day, company principal Steve Shriber, 38, and his partner and brother, Ken Shriber, 36, realized they were missing an important branding opportunity.

"We realized that uniforms with our logo would be like a walking advertisement in front of our customers about 100 times a day," says Steve. Their collared shirt and khaki pants get-ups have been so popular with employees that they rolled out a new uniform last fall.

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