A Clothes Call
Tips for creating uniforms that work
The staff at Ditto Document Services Inc. delivers its printing jobs to law firms throughout Pittsburgh and western Pennsylvania. With about 50 to 60 round-trip visits to client firms each day, company principal Steve Shriber, 38, and his partner and brother, Ken Shriber, 36, realized they were missing an important branding opportunity.
"We realized that uniforms with our logo would be like a walking advertisement in front of our customers about 100 times a day," says Steve. Their collared shirt and khaki pants get-ups have been so popular with employees that they rolled out a new uniform last fall.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising