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Mentor Notes

Finding a great mentor is crucial, but it takes a lot of legwork. Here are a few tips to get you started.

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This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Don't take everything your mentor says to heart-you may be getting bad advice. "He told me it would be a terrible mistake for me to start my own business," says Steven Rothberg of his mentor, whom he found through a networking connection.

A lawyer by trade, Rothberg launched CollegeRecruiter.com, an online career site in Minneapolis for students and recent graduates, in 1996. When he sought guidance from his mentor during startup, "It was the worst advice I'd ever received," recalls Rothberg, 37. "He was a respected businessman, but he'd never been an entrepreneur. He was a great guy-he was just a terrible fit for me."

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