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What's the Occasion?

Special events don't have to be few and far between. Keep things exciting by having them regularly.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Saschah Bianchin and Barton Liang make almost every day a special experience for their Salon Liv clients. This luxurious salon offers more than your typical cut, color and style. They created "Liv the Experience," an event held every Thursday night for their clients to come in, drink and have their makeup refreshed for a night on the town. "We have champagne and strawberries-they just love it. It's different," says Bianchin, 28.

Bianchin and Liang also offer Liv Express, an everyday service for working professionals who want a quick cut, style and head in 60 minutes or less. "We want them to have an experience to remember," says Liang, 34. "They feel special."

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