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What's New 03/04

Prepared for take off

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Toys that go up, down and all around are Air Traffic Retail Systems' specialty. Filling its shelves with kites, juggling and skill-based playthings, this toy store encourages to play at any one of its four locations. Now this 10-year-old company is inviting to share in the fun. Six to 10 are expected within the year, the majority located inside malls.

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