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In Living Color

Time to upgrade your color printer? Think about your production needs and budget before choosing.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

We've all grown up and accepted that the paperless office is a fairy tale. Printers work overtime, churning out reams of documents in businesses across the country. It's just a matter of time before you'll need to replace that office workhorse, or add another printer to carry the load.

Every network needs at least one color printer. Color isn't only for graphic designers; it's for any workgroup member who wants to see a marketing brainstorm in its full glory without running to the local copy shop. It also gives you the flexibility to make short runs of brochures, marketing materials or handouts for presentations. You've only got to determine which color printer is right for the job.

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