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Shoot for the Stars

Aim high, and you could land a big-name investor.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Banks? VCs? Who needs them? Well, many of us do-but there are some mere mortal entrepreneurs who have found another gutsy way to bring the bucks into their start-ups: finding a well-known personality with deep pockets and influence.

The Entrepreneurs: Brian Lee and Brian Liu. Lee, 32, is president, and Liu, 35, is CEO of Los Angeles-based .com, a company providing a legal documentation service.

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