Full access to Entrepreneur for $5

Shoot for the Stars

Aim high, and you could land a big-name investor.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Banks? VCs? Who needs them? Well, many of us do-but there are some mere mortal entrepreneurs who have found another gutsy way to bring the bucks into their start-ups: finding a well-known personality with deep pockets and influence.

The Entrepreneurs: Brian Lee and Brian Liu. Lee, 32, is president, and Liu, 35, is CEO of Los Angeles-based LegalZoom.com, a company providing a legal documentation service.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!