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The Sun Also Rises

Is a revival on the horizon for Japan's economy? That may be good news for you.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

In recent months, American businesses have focused their attention on , which is becoming increasingly competitive with U.S. firms. Several U.S. business associations are filing anti-China trade complaints in Washington, charging that keeps its currency pegged to the dollar at a low rate to export more cheaply.

But even as they focus on Beijing, Americans appear to be ignoring the fact that , the world's second-largest , is recovering from a decade of economic malaise. Lately, Japan's economy has posted impressive figures, and a recent Bank of Japan survey showed business confidence rose in Japan last August and September, the first time confidence has gone up in more than three years. The reason: Japan's economy grew by nearly 4 percent in the second quarter of 2003, while Japanese exports grew by nearly 10 percent year-on-year in September.

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