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Fancy That!

Show 'em who's boss by rolling up in one of these posh cars.

This story appears in the March 2004 issue of Entrepreneur. Subscribe »

Three american luxury sedans that announce "The boss has arrived!" are the Buick Park Avenue Ultra, Chrysler's new 300C and the Lincoln LS. Spacious interiors, cavernous trunks, powerful engines and gadgets galore are the hallmarks of these stately 2004 passenger .

Base-priced at $39,925, Buick's Park Avenue Ultra costs an extra $2,500 with a business-oriented option package: a center console with a nonslip writing pad, cell phone tray and three 12-V outlets. The package includes a reverse park warning signal, front and rear climate control and sunroof. Standard features: OnStar, traction and stability control systems, a universal transmitter for remote controls, flashing side-view mirror turn indicators, and 10-way lumbar power-seats that are sofa-class comfortable. Powering the Ultra is a 3.8-liter V-6 that, with a grand touring suspension, takes you down the road quickly and gently.

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