It's a Style Thing
Style really does stand for something, says this author.
At first, it sounds crass-the notion that style is as important as, or even more important, than substance. It's nothing we haven't guessed, but it just confirms the world is going to hell in a handbasket. At least that's what you'd think, until you start reading Virginia Postrel'sThe Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture & Consciousness (HarperCollins). The book suggests that a business boasting about its product or service's flash and dazzle over its practical uses may be a natural, and even positive, progression. We caught up with Postrel, who writes an economic column for The New York Times and a column and blog for D magazine, the city magazine for Dallas/Fort Worth (to read her blog, visit www.frontburner.dmagazine.com).
It seems you're not saying style is more important than substance-just that it's important and sometimes more important.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising
