Cottman Transmission Rebranding

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Philadelphia-Cottman Transmission has an aggressive expansion plan to open 70 new centers in one year, and hired Hanson Associates to revitalize the Cottman retail brand. Hanson began by redesigning a more contemporary and high-tech brand logo; the Centers' exterior and interior architectural treatments were then converted to reflect the new brand identity.

To date, Cottman Transmission has seen significant sales increases in older stores that have been updated-some as high as 35 percent a year over the previous year's sales. As a whole, the refurbished Centers are up more than 6 percent a year over the previous year compared with relatively flat sales for all mature stores. New stores with the updated design are running 18% over stores opened during the same time in the previous year. -Hanson Design

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How This Entrepreneur Built a Powerhouse Talent Management Company With a Soul