Top Trending: The Only Thing You Need to Become a Millionaire

Traffic Jumps at Burger Chains

<b></b>
  • ---Shares

Port Washington, New York-The quick-service hamburger category had the highest increase in traffic from September 2003 through December 2003 out of all the restaurant categories, according to the NPD Group, a market research company.

Traffic at quick-service hamburger units climbed 6 percent, and sales rose 7 percent, vs. the figure for the year-ago period. Traffic for the quick-service segment as a whole rose only 1 percent, while sales rose 3 percent. At casual-dining restaurants, traffic rose 2 percent and sales rose 4 percent, but at full-service midscale restaurants, traffic dropped 4 percent, and sales fell 2 percent.

According to the NPD, 74 percent of restaurant traffic was at quick-service restaurants, 14 percent at midscale-dining places, 11 percent at casual-dining units and 1 percent at fine-dining establishments. -Nation's Restaurant News

Next Article:
Sleep In and Make Millions: Why You Don'...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.