Wendy's Set to Unveil New Brand Spokesman

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Chicago-With a bullhorn clenched in his fist and an "I Love Wendy's" button pinned to his chest, Wendy's International's latest version of a brand spokesman is about to be set loose.

Dubbed "Mr. Wendy," the new advertising character plays the role of a self-appointed Wendy's zealot who buttonholes people to talk up the hamburger chain's virtues. He is portrayed as operating without permission of the fast-food corporation he promotes.

The new character takes the stage two years after the death of Wendy's iconic founder, Dave Thomas. Wendy's clearly has no plans to diminish Mr. Thomas' position as a highly visible corporate symbol. In fact, Wendy's in June will unveil a fresh set of Mr. Thomas posters to replace those that were installed after his death. -AdAge.com

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur