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Making a Pass

Credit card purchases without the swiping?

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

After a successful trial run in , , will start incorporating its wireless frequency PayPass feature into new cards across the nation. Consumers just wave their cards in front of a PayPass-equipped reader. There's no swiping and no signing for most purchases under $25. Cards can still be used in the traditional way as a backup and for added security and purchase protections.

has also teamed up with MasterCard for trials of mobile phones with built-in PayPass capabilities. Placing this onto phones could also be a boon to the fledgling area of wireless advertising. Nokia has developed an SMS feature that allows retailers to send advertisements to consumers. The company will also test an MMS version for multimedia ads.

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