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Makeover Mania


This story appears in the April 2004 issue of Entrepreneur. Subscribe »

Turn on the TV most nights and you're likely to see someone or something undergoing a transformation. Whether it's an individual, an entire home (or just a room in a home), a backyard or merely a flower bed, it seems nearly everyone or everything is in need of a redo. Obviously, makeover mania is sweeping the nation. For the uninitiated, this current obsession with the before and after may seem a bit surprising. But the many of us (mostly women) who have been captivated by makeover stories in fashion and decorating magazines for years think it's about time the rest of you caught up.

While we at Entrepreneur usually prefer (like most entrepreneurs) to lead the pack, we're not opposed to occasionally jumping on the bandwagon. Months ago, in preparation for our first makeover issue, we picked five entrepreneurs who needed to update at least some portion of their businesses. We then came up with our own team of pros who applied their expertise and tried to turn these businesses, as the cover states, from "drab to fab." As you'll find out, starting on page 64, the transformation worked-in most cases.

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