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Tell and Show

RFID chips revolutionize the way you get info about products, even before you open the box.

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This story appears in the April 2004 issue of Entrepreneur. Subscribe »

If the Internet revolution happened because millions of devices got connected, will an even bigger revolution occur if billions of razor blades, shoes and other items get connected to computers?

That's the intriguing question about Radio Frequency Identification, or . RFID embeds tiny data-packed radio transceiver chips into all kinds of goods and containers. Like a talking bar code, an RFID chip can talk to a scanner several feet away and tell it far more than a printed label, even from inside an unopened carton.

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